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{"id":15872,"date":"2025-09-11T08:21:12","date_gmt":"2025-09-11T08:21:12","guid":{"rendered":"https:\/\/smoothiecommunicate.habe.agency\/?post_type=harington_portfolio&p=15872"},"modified":"2025-10-06T08:11:36","modified_gmt":"2025-10-06T08:11:36","slug":"castrum-valpolicella","status":"publish","type":"harington_portfolio","link":"https:\/\/smoothiecommunicate.habe.agency\/?harington_portfolio=castrum-valpolicella","title":{"rendered":"Castrum Valpolicella"},"content":{"rendered":"\t\t

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Attivit\u00e0<\/h4>\nDigital Strategy
\nContent Art Direction
\nGraphic Design
\nPhoto & Video Production
\nStill Life<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tVISITA IL SITO<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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L\u2019identit\u00e0 autentica di
Castrum Valpolicella<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nel cuore della Valpolicella Classica, Castrum Valpolicella racchiude tre anime: un raffinato wine relais a San Pietro in Cariano, la Cantina Borghetti \u2013 espressione dell\u2019eccellenza vinicola di famiglia \u2013 e il Wine Bar Bistro, punto d\u2019incontro per comunit\u00e0 e viaggiatori, dove il territorio si vive a ogni sorso e piatto.\u2028Un progetto che celebra le colline veronesi, il vino e l\u2019ospitalit\u00e0 come esperienza. Camere eleganti, degustazioni esclusive, cucina conviviale ed etichette di cantina raccontano una storia di passione, territorio e autenticit\u00e0.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Un percorso di crescita strategica e narrativa<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Il nostro intervento \u00e8 iniziato con una sfida chiara: accrescere l\u2019autorevolezza digitale di Castrum Valpolicella, valorizzandone identit\u00e0 e complessit\u00e0 con una strategia autentica e misurabile.\u2028Abbiamo definito un piano di content marketing per aumentare visibilit\u00e0 e coinvolgimento sui social con una narrazione visiva coerente ed elegante, capace di restituire la ricchezza dell\u2019esperienza Castrum. La crescita organica della fanbase \u00e8 stata supportata da campagne a pagamento, rivolte a chi cerca turismo esperienziale, vino e territori italiani.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Social Media
Strategy<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Fondamentale \u00e8 stato l\u2019avvio di un ciclo continuo di produzione contenuti, con sessioni fotografiche e video regolari per documentare ogni sfaccettatura del luogo: dalle camere del relais alle etichette della cantina, dagli eventi del bistrot agli scorci pi\u00f9 iconici delle colline circostanti. Reel emozionali, dronate panoramiche, interni curati nei minimi dettagli: ogni contenuto \u00e8 pensato per parlare a un pubblico esigente, attratto da esperienze autentiche ma anche esteticamente raffinate.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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