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{"id":16124,"date":"2025-09-11T08:21:11","date_gmt":"2025-09-11T08:21:11","guid":{"rendered":"https:\/\/smoothiecommunicate.habe.agency\/?post_type=harington_portfolio&p=16124"},"modified":"2025-10-10T13:47:08","modified_gmt":"2025-10-10T13:47:08","slug":"wetech-system","status":"publish","type":"harington_portfolio","link":"https:\/\/smoothiecommunicate.habe.agency\/?harington_portfolio=wetech-system","title":{"rendered":"Wetech System"},"content":{"rendered":"\t\t
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Challenge: consolidare Wetech come marchio di riferimento in Italia per il software CAD, facendo crescere il brand in modo solido, misurabile e sostenibile.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Attivit\u00e0<\/h4>\nDgital & Positioning Strategy
\nBrand Identity
\nOutbound Marketing
\nCopywriting
\nAdvertising Campaign
\nPerformance Monitoring <\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tVISITA IL SITO<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Progettare strategie per chi progetta il futuro<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Wetech System \u00e8 uno dei principali distributori italiani di soluzioni CAD 2D e 3D per la progettazione. Con sede in Italia e una rete in espansione, \u00e8 Gold Reseller ufficiale ZWSOFT, noto per l\u2019efficienza e la versatilit\u00e0 di software come ZWCAD, ZWCAD Mechanical e AddCAD BIM.Fondata nel 2016 da Gianni Cortese, l\u2019azienda si basa sull\u2019esperienza trentennale del suo fondatore nel settore delle tecnologie per edilizia e home building. Oggi Wetech \u00e8 un punto di riferimento per chi desidera innovazione, affidabilit\u00e0 e consulenza tecnica di alto livello.I clienti di Wetech includono studi tecnici, imprese pubbliche e private, progettisti, geometri, ingegneri e architetti: un network in crescita che cerca soluzioni professionali e un partner affidabile in tutte le fasi, dalla prova all\u2019installazione e assistenza post-vendita.
\u2028<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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L\u2019approccio Strategico<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Abbiamo iniziato il lavoro con un\u2019analisi approfondita degli asset aziendali, del posizionamento di Wetech e del comportamento della casa madre ZWSOFT in Italia. Questa fase \u00e8 stata fondamentale per comprendere il mercato, individuare i competitor e definire un piano d\u2019azione mirato.<\/p>

Su questa base, abbiamo attivato una serie di iniziative integrate per consolidare la presenza di Wetech e aumentare la lead generation B2B.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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  • Gestione strategica del canale LinkedIn, con contenuti studiati per posizionare Wetech come player innovativo nel settore CAD, aumentando follower, engagement e autorevolezza;<\/li>
  • Campagne di outbound marketing indirizzate a target selezionati, con messaggi personalizzati per generare contatti qualificati da inserire nel funnel commerciale;<\/li>
  • Email marketing segmentato, per supportare il team vendite con comunicazioni efficaci e coordinate, che stimolano l\u2019interesse e mantengono alta la brand awareness;<\/li>
  • Campagne Google Ads mirate, basate su un sistema di tracciamento avanzato che ci consente di monitorare e ottimizzare le conversioni, garantendo lead costanti e qualificati, direttamente integrati nel CRM aziendale.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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