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{"id":16172,"date":"2025-09-11T08:21:09","date_gmt":"2025-09-11T08:21:09","guid":{"rendered":"https:\/\/smoothiecommunicate.habe.agency\/?post_type=harington_portfolio&p=16172"},"modified":"2025-10-06T07:30:12","modified_gmt":"2025-10-06T07:30:12","slug":"studio-nobo","status":"publish","type":"harington_portfolio","link":"https:\/\/smoothiecommunicate.habe.agency\/?harington_portfolio=studio-nobo","title":{"rendered":"Studio Nobo"},"content":{"rendered":"\t\t
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Challenge: dare una nuova identit\u00e0 al brand, rafforzarne il posizionamento nel settore della bioedilizia e sviluppare una strategia di marketing efficace a supporto della crescita futura.\n\u2028<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Attivit\u00e0<\/h4>\nBranding & Positioning Strategy
\nBrand Identity
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tVISITA IL SITO<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Studio Nobo<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Con oltre 30 anni di esperienza nel settore, Studio Nobo \u00e8 oggi un punto di riferimento a livello nazionale nel campo dell\u2019architettura sostenibile. Grazie all\u2019impiego di materiali naturali come legno, paglia, canapa, sughero, lana di pecora e argilla, lo studio progetta edifici che uniscono design, efficienza energetica e rispetto per l\u2019ambiente, offrendo soluzioni accessibili e ad alte prestazioni.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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Studio Nobo non \u00e8 solo un\u2019identit\u00e0 visiva, ma un\u2019esperienza progettuale che prende forma in ogni progetto.<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Per Studio Nobo \u00e8 stato costruito un nuovo brand partendo da una riflessione profonda sull\u2019essenza dello studio: unire competenza tecnica, visione architettonica e valori legati alla sostenibilit\u00e0. Sono stati sviluppati il naming e l\u2019identit\u00e0 visiva, un logo design ispirato alle quattro lettere del nome \u201cNOBO\u201d, una palette cromatica naturale che richiama gli elementi vivi della bioarchitettura, una tipografia solida e contemporanea, un manuale di brand identity e un piano di comunicazione e marketing orientato alla crescita.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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Brand Identity<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u201cProgettare significa dare forma alle idee.\u201d In bioarchitettura, questo vuol dire anche combinare materiali naturali e principi sostenibili per realizzare spazi che rispondano alle esigenze di chi li abita. Le forme del logo rappresentano l\u2019approccio di Studio Nobo: flessibile, evolutivo e attento al contesto. Le quattro lettere che compongono il nome si trasformano in forme geometriche che dialogano tra loro, in un segno grafico che racconta l\u2019incontro tra creativit\u00e0, funzionalit\u00e0 e rispetto per la natura.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Logo Creation<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La costruzione del marchio si basa su una griglia modulare precisa, pensata per garantire armonia visiva e riconoscibilit\u00e0. L\u2019area di rispetto protegge l\u2019impatto grafico in ogni applicazione, mentre la tipografia scelta trasmette solidit\u00e0 e carattere.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\tVERDE PINO
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\n\t\t\t\t\t\t\t\t\tVERDE SALVIA
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\n\t\t\t\t\t\t\t\t\tBEIGE LANA
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\n\t\t\t\t\t\t\t\t\tNERO ARDESIA
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ARANCIO VIVACE
#E96025<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Couture Bold<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Una tipografia decisa e contemporanea, utilizzata per i titoli e gli elementi identitari. Trasmette solidit\u00e0 e carattere.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Urbanist<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Un carattere moderno e leggibile, ideale per testi descrittivi e comunicazioni digitali. Supporta la chiarezza visiva e il tono professionale del brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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