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{"id":16203,"date":"2025-09-11T08:21:10","date_gmt":"2025-09-11T08:21:10","guid":{"rendered":"https:\/\/smoothiecommunicate.habe.agency\/?post_type=harington_portfolio&p=16203"},"modified":"2025-10-06T07:46:14","modified_gmt":"2025-10-06T07:46:14","slug":"la-caveja","status":"publish","type":"harington_portfolio","link":"https:\/\/smoothiecommunicate.habe.agency\/?harington_portfolio=la-caveja","title":{"rendered":"La Caveja"},"content":{"rendered":"\t\t
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Challenge: raccontare l\u2019autenticit\u00e0 della tradizione della piadina romagnola in chiave moderna e digitale, rafforzando il brand su scala nazionale e supportando la crescita del franchising<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Attivit\u00e0<\/h4>\nContent Art Direction
\nBranding & Positioning Strategy
\nWeb Design
\nGraphic Design
\nPhoto & Video Production
\nCopywriting
\nAdvertising Campaign<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tVISITA IL SITO<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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La Caveja SRL<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La Caveja \u00e8 un franchising di piadinerie che ha conquistato il mercato italiano con una proposta culinaria autentica e innovativa. Fondata con l\u2019obiettivo di portare la tradizione della piadina romagnola a un pubblico ampio e variegato, La Caveja \u00e8 cresciuta rapidamente, espandendosi in oltre 75 localit\u00e0 in tutta Italia. Ogni punto vendita \u00e8 progettato per offrire un\u2019esperienza gastronomica unica, combinando l\u2019accoglienza tipica delle piadinerie con un ambiente moderno e dinamico. Con un modello di business ben consolidato e una forte identit\u00e0 di brand, La Caveja rappresenta un esempio di successo nel settore della ristorazione veloce.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Restyling<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Il restyling del logo di La Caveja \u00e8 stato concepito per modernizzare l’immagine del marchio rendendola pi\u00f9 semplice e innovativa. La nuova identit\u00e0 visiva utilizza una palette di colori e font rinnovati, mantenendo il legame con la tradizione della piadina ma con un look pi\u00f9 contemporaneo. Il design minimalista ha reso il logo pi\u00f9 memorabile, facilitando la riconoscibilit\u00e0 del marchio nei punti vendita e nelle comunicazioni digitali. Questo restyling riflette l’evoluzione del brand, trasmettendo freschezza e autenticit\u00e0.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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