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{"id":8019,"date":"2018-01-01T08:59:20","date_gmt":"2018-01-01T08:59:20","guid":{"rendered":"https:\/\/smoothiecommunicate.habe.agency\/?post_type=harington_portfolio&p=8019"},"modified":"2025-10-06T08:17:58","modified_gmt":"2025-10-06T08:17:58","slug":"birrificio-bionoc","status":"publish","type":"harington_portfolio","link":"https:\/\/smoothiecommunicate.habe.agency\/?harington_portfolio=birrificio-bionoc","title":{"rendered":"Birrificio BioNoc’"},"content":{"rendered":"\t\t
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Challenge: accrescere la brand awareness attraverso l\u2019utilizzo di un content marketing innovativo ed accattivante al fine di potenziare le vendite sull\u2019e-commerce del birrificio.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Attivit\u00e0 <\/h4>\nContent Art Direction
\nBranding & Positioning Strategy
\nGraphic Design
\nPhoto & Video Production
\nCopywriting
\nAdvertising Campaign
\nPerformance Monitoring
\nSEO Optimization
<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tVISITA IL SITO<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Birrificio BioNoc'<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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BioNoc’, birrificio fondato nel 2012 dalla collaborazione di due amici appassionati di birra artigianale, si distingue per la selezione rigorosa e l’attenzione nel processo di creazione delle birre.\u00a0<\/p>

Grazie a tali caratteristiche che\u00a0 il birrificio \u00e8 stato vincitore di numerosi premi ed \u00e8 tra i migliori produttori nazionali e internazionali.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Contenuti su misura
per la tua realt\u00e0<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La realizzazione delle foto dei prodotti \u00e8 stato per noi un aspetto estremamente importante del progetto. Ogni foto \u00e8 stata studiata nei minimi dettagli, costruendo un set fotografico su misura e realizzando numerosi scatti per ogni prodotto. Il nostro obiettivo era quello di creare composizioni fotografiche in cui la luce, l\u2019etichetta e l\u2019ambiente circostante avessero il giusto peso e qualit\u00e0 nella composizione.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Still life<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La realizzazione delle foto dei prodotti \u00e8 stato per noi un aspetto estremamente importante del progetto. Ogni foto \u00e8 stata studiata nei minimi dettagli, costruendo un set fotografico su misura e realizzando numerosi scatti per ogni prodotto. Il nostro obiettivo era quello di\u00a0 creare composizioni fotografiche in cui la luce, l\u2019etichetta e l\u2019ambiente circostante avessero il giusto peso e qualit\u00e0 nella composizione.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"\"<\/div>
\"\"<\/div>
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\"\"<\/div>
\"\"<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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La differenza sta
nel metterci la faccia<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Abbiamo analizzato attentamente il profilo del Birrificio BioNoc\u2019 per ideare contenuti che riflettessero i punti di forza dell\u2019azienda.<\/p>

\u2028\u00c8 emerso chiaramente che i valori e l\u2019animo dei fondatori di BioNoc\u2019 sarebbero stati perfetti per la creazione di una narrazione pi\u00f9 profonda e autentica: per questo motivo, \u00e8 stato deciso di utilizzare il volto di uno di loro come protagonista della comunicazione dell\u2019azienda. Questa strategia, insieme all\u2019utilizzo dei reel come mezzo di comunicazione, ha creato contenuti di valore con un alto tasso di engagement e di fidelizzazione della community.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/p>\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\n\t\t\t\t\t\t\t<\/rs-bgvideo>\n\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t<\/rs-slides>\n\t\t\t\t<\/rs-module>\n\t\t\t\t