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{"id":8271,"date":"2014-01-01T06:31:20","date_gmt":"2014-01-01T06:31:20","guid":{"rendered":"https:\/\/smoothiecommunicate.habe.agency\/?post_type=harington_portfolio&p=8271"},"modified":"2025-10-03T16:30:49","modified_gmt":"2025-10-03T16:30:49","slug":"folklore","status":"publish","type":"harington_portfolio","link":"https:\/\/smoothiecommunicate.habe.agency\/?harington_portfolio=folklore","title":{"rendered":"Folklore"},"content":{"rendered":"\t\t

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Challenge: sviluppare una gestione social attraverso la produzione di contenuti fotografici contemporanei e accattivanti, al fine di conferire al locale un'identit\u00e0 fresca e coerente con la propria essenza.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Attivit\u00e0 <\/h4>\nContent Art Direction
\nPhoto & Video Production
\nContent Marketing Strategy
\nCopywriting
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Folklore Specialty Coffee<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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FolkLore, situato nel centro storico di Feltre, \u00e8 un Caf\u00e8 e Cocktail bar con una proposta ricercata, frutto dell’esperienza internazionale dei fondatori Stefano e Nicole. Offre Specialty Coffee e Cocktail di alta qualit\u00e0, insieme a piatti prelibati e vini selezionati.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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$\"\"$ <\/li>
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$\"\"$ <\/li>
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Dove il caff\u00e8 diventa un’icona<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Per Folklore,\u00a0 abbiamo scelto di adottare una strategia di gestione dei social media basata sul content marketing. Abbiamo infatti studiato accuratamente ogni elemento presente sul men\u00f9 e ci siamo recati in loco per scattare fotografie che descrivessero la bellezza e la ricercatezza di ogni cocktail o piatto.

Abbiamo costruito un Piano Editoriale su misura, tenendo conto della stagionalit\u00e0 delle proposte e delle esigenze dei proprietari.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Chiudi gli occhi e fattelo raccontare<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Una parte fondamentale della strategia di content marketing \u00e8 stata il focus sulla narrazione intorno al brand e sulla descrizione accurata dei vari prodotti.

Il tone of voice scelto \u00e8 caldo, amichevole ed empatico e serve a trasportare gli utenti nel mondo di Folklore ancora prima di avervi messo fisicamente piede.
Inoltre, abbiamo lavorato fianco a fianco con i proprietari per comprendere al meglio la preparazione e gli ingredienti delle diverse proposte, al fine di aggiungere una descrizione accurata e coinvolgente ad ogni post e creare un’esperienza immersiva per gli utenti.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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<\/p>\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t $\"\"$ \n\t\t\t\t\t\t\t<\/rs-bgvideo>\n\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t<\/rs-slides>\n\t\t\t\t<\/rs-module>\n\t\t\t\t